An online publication that isolates itself from its competition and the rest of the Web is limiting its capacity to serve its Users successfully!

Your Users can reach your competitor's content in a couple of clicks and you can be sure that if they can't find what they want on your site they will look elsewhere.  Even if they do find what they need on your site there is a strong chance that they will still check out what your competitors are saying on the same subject.

There are two ways in which you can reduce the impact of this User behaviour - first, use aggregated content to track what is on offer out there and, secondly, integrate external sources of content into your site.

Competitive Intelligence
Ultra Knowledge Search technology offers a tool for your Editorial team that allows them to track your competitor's content and keep up to speed with a massive number of external content sources automatically.  Editors can make ad hoc queries to their private internal resource at will and also build up a series of ‘Policing’ query agents that can trigger an alert when relevant content is found on any of hundreds of external sites and blogs.  For more on ways to equip your Editorial team so that they can avoid information overload go to 'Boost your Editorial Team'. 

Build Brand Loyalty
There are now very few reasons why Users should restrict themselves to looking at just one site.  However, the main factor behind this behaviour is 'time'.  Users, as well as Editors, can be affected by information overload and most Users do not have unlimited time to browse the Web every day.  This opens up the opportunity to increase the appeal of your publication by making it a preferred destination.

By displaying aggregated content you offer your Users access to a range of views, opinions and facts from a variety of sources.  Yes, if your user chooses to look at content from a competitive publication you will be sending your User to your competitor.  However, your User is then far more likely to return to your site to continue their search for information because you are offering a wider range of content and you are making it readily accessible by using the best search technology from Ultra Knowledge.  Read more on building Brand Loyalty here.

UKn Content Aggregation
Assembling worthwhile aggregated content is not easy.  There is no standard way to design and build Web sites and this means that nearly every site has its own format and structure.

It is possible for a simple fetch process to extract content from a Web site but that will include adverts and other irrelevant, unwanted content.  The Ultra Knowledge Content Aggregation module has been designed to allow the precise extraction of only valuable, meaningful content which can be readily integrated into the Ultra Knowledge Active Concept Engine for use on your site or by your Editorial team.  In order to limit the impact of this Module on your resources it can be delivered as a fully 'Maintained Hosted Service'.  

In this age of information explosion – give your Users and Editorial team the automated tools that allow them to keep in touch with the world.